Hello, my name is Jelena Cvetkovic. Once, as a little girl, I wanted to play with my teddy bear, but I forgot it at home. My grandpa, a tailor by profession, did not have any toys for me, so he decided to make one by cutting and stitching old covers from his couch. From a piece of cloth he created my new favorite toy! At that time this seemed to me like a miracle. I discovered a new passion in my life: The design.
After high school I studied at the Faculty of Natural Sciences and Engineering in Ljubljana, majoring in textile and clothing, and graduated with excellent marks. I wanted to know more, so I continued studies at the Academy of Fine Arts in Zagreb, majoring in graphics, and the Academy of Arts, Architecture and Design in Prague.
A lot of my experience, both in Graphic and Textile Design, I gained by working as a main designer at Intersocks d.o.o. in the Department for Developement and Design. During this period I have worked for famous Brands such as Asics, Salomon, Columbia, Intersport, Nordica, K2...
PERCEPTION, OBSERVATION, EXPRESSION... is my way of designing... and ALWAYS 100%
Photoshop | InDesign | Illustrator|HTML|CSS